PROFESSIONAL PRACTICES

WEEK 10 : DESIGNING LOGO : MIND MAP & SKETCHES



LOGO SKETCHES :




LOGO DEVELOPMENT IN ADOBE ILLUSTRATOR :


IDEA 1

IDEA 1.1

LOGO RATIONALE :
This logo is design according to our Sub-Tagline which is Connect . Earning . Satisfaction.
We decided to use the coin shape, s which represent money and gold color to represent "Earning". The s shape also represent sharing so as the two vector human. Besides that as for the dot and line surrounding the main logo it represent "Connected. 



IDEA 2

IDEA 2.2


LOGO RATIONALE :
This logo has the same element as the first logo accept the vector image for the human is different.
We decided to use the coin shape, and gold color to represent "Earning". The s shape also represent sharing so as the two vector human. Besides that as for the dot and line surrounding the main logo it represent "Connected.

                                                                                                         



WEEK 9 : TAG LINE AND CAMPAIGN APPROACH IDEA 


TAG LINES SUGGESTION :

- SHARE FOR A BETTER EARNING
- SHARING COST + INCREASE INCOME = SHARING
- SHARE & GAIN
- LETS SHARE FOR A BETTER INCOME
- SHARE FOR A BETTER FUTURE\
- I SHARE, U SHARE & TOGETHER WE GAIN



We brainstorm different idea on campaign tagline last week, after discussing we decided to use "Sharing Is Not FOOL, It Makes You FULL" as our collaborative consumption campaign tagline with a sub-Tagline which is "Connecting . Earning . Satisfying". 

Then, we discuss about the campaign strategies and finally we plan on how to run this campaign. There are 2 field we will do for this campaign:


STRATEGY

Campaign Objective

The objective for this campaign is to change people opinion on the value of sharing by building trust on sharing and create awareness on collaborative consumption for people who do not know about sharing business model.

Campaign Timing
There are 7 months for us to prepare and run this campaign. We have divided the 7 months into 5 months of doing research regarding this campaign, 1 month to run the campaign and the last 1 month to do post-campaign evaluation.

Target Audience

Our target audience for this campaign are working adult who are in the age group of 25 – 45 years old with the middle class income level between RM 1000 – RM 5000 and their education level are high school and above.


Introduce The Tagline

" SHARING IS NOT FOOL, SHARING IS FULL"

Make a video/animation (post in You tube or show on TV)
Find a narrative in order to addressing the tag line

Info graphic
Show the number of people connecting to collaborative consumption
Sharing services versus income rate (show different types of profit making service and how much they can earn through that service)
People satisfaction
Sharing Experience

Event Planning :
Create Poster
Create Ads
Create Bunting / Informational Stands
Create Flyer's
Create Giveaways ( Brochure,T shirt, Apps and etc)
Create TV Commercial
Held A Seminar
Sharing experience, benefits and types of sharing
Give a comment card to get feedback after seminar
On line Discussion
Create a forum in Malaysia
Social Media Page
Create Face book page

                                                                                                                  

WEEK 8 : INTERVIEW DATA ANALYSIS
Interview data analysis


Conclusion base on data analysis



Base on our interview data analysis we have sum up a conclusion for each question. first question we found out that six out of ten people do know what is the term of “Collaborative Consumption”. Respondent 4 is not familiar with the word Collaborative Consumption instead he is much comfortable with the term “sharing” and two respondent does not know what is Collaborative Consumption but gave a positive response after they were explained what is it about whereas respondent 3 did not show a positive feedback. Overall we know that most of our respondent are familiar with the term “Collaborative Consumption” and some who does not know what is it about are willing to spare some time to understand what is it about. So in this we have a good response from the respondent based on their understanding of Collaborative Consumption.

As for question 2 Based on our study throughout our respondent feedback, we have come to a conclusion that most of them had a enjoyable experience based on sharing stuffs like kitchenware, baking tools, design ideas and etc. Apart from this we realise that most of our respondent were using the car pooling sharing method. This is because in our opinion we think that with Malaysia know for its massive traffic jam people nowadays rather take a ride from their working colleague or friend who are working and studying with them or passing by the same direction that their heading to.   

Where as Question 3 is based on question 1 after briefing the respondent who are not familiar with the term Collaborative Consumption we then proceed to question 3 to find out what is their feeling on Collaborative Consumption. The response that we got is that out of four only two respondent showed a positive feed back saying that it’s a good sharing term that will help people not only to share but to connect people from all over the world. But their biggest worry is that whether it is applicable in Malaysia and as long it is save. Whereas the other two respondent gave a negative response saying that they don’t feel safe and its not a good lifestyle because not everybody would want to share their thing. In addition they are also concern whether it is reliable. So we came to a conclusion that most of them feel good about it but they do have some privacy ,reliability and hygiene concern.

Apart from that based on question 4 we found out that most of respondent that are using this Collaborative Consumption term had face one or two problems as stated in the table. So after summing up we have come to a conclusion that privacy, reliability, safety, time management and hygiene for car pooling are the main problems encounter by the respondent.

Finally for question 5 after getting to know how they feel about Collaborative Consumption in question 3 we proceed to this question 5 which is whether they have any experience in sharing before and the feedback we got is yes they have borrowed their things with others but they are still concern about the safety, reliability, hygiene, and etc.

Overall we found out that most of the people today are familiar with the term “Collaborative Consumption” only a few of them who do not know what is it about and some are not sure.Besides that we also found out that for people who are already using this term “Collaborative Consumption”  have encounter some bad experience while using it such as privacy, safety, reliability and hygiene problem. Apart from this they didn’t only encounter bad experience but good as well. They experience the ways of sharing in various methods and got to make contacts with people worldwide by exchanging and sharing their stuff. In addition to this we have found out that they are also concern whether this term “Collaborative Consumption” has a good approach in Malaysia and whether it’s a good lifestyle for it.




                                                                                                                                               

WEEK 7 : RESEARCH ON EXISTING COLLABORATIVE CONSUMPTION
                  CAMPAIGNS


“Sharing Brings Hope” Charitable Giving Campaign Kicks Off!

The Los Angeles Unified School Districts Charitable Giving Campaign, “Sharing Brings Hope” kicked off on February 21st!
Hundreds of schools along with thousands of teachers, administrators, and students will have the opportunity to donate to a dozen organizations that provide much needed programs and services to the community.
The “Sharing Brings Hope” Charitable Giving Campaign raises over $1 million each year with a portion of that going to the Asian Pacific Community Fund and its Affiliate Agencies to provide after school programs, computer literacy, cultural programming, early childhood education, gang and violence intervention, health education, literacy, media arts education, teen pregnancy prevention and much more.

The Message about the Campaign
 
Every year teachers, staff, administrators, students and students families join together to take part in the LAUSD Combined Charitable Campaign. Our theme is "Sharing Brings Hope" and our goal is to assist the less fortunate in the diverse communities that make up LAUSD. 

 
The charitable agencies and the recipients of charitable services funded by Sharing Brings Hope donations are grateful to everyone, from the preschool student who brings a few coins in their student donation envelope to the staff members who generously donate from their monthly paycheck. Students and their families have donated over $366,000 in their student donation envelopes. Staff and teachers have pledged over $700,000 in payroll giving.
 
This February and March we are asking all of the LAUSD family to join us in giving their time, commitment and dollars to making greater Los Angeles a better place for everyone. Your donations help to educate the deserving, feed the hungry, shelter the needy, provide health care for the sick and improve the environment for everyone.  Please contribute to the Sharing Brings Hope campaign.

Tag lines

- Every donation makes a difference, every donation brings hope.
- Sharing Brings Hope


CONCLUSION

The purpose of this campaign is to raise funds or in other ways we can  say that its a opportunities for people to share their money to help invest in children and youth, promote higher education, promote health and wellness, empower senior and disabled and to protect our environment.


THE ALASKA SHARE CAMPAIGN


2013 ALASKA SHARE CAMPAIGN PERIOD

October 1, 2013 - November 29, 2013


What is the SHARE Campaign?

The SHARE Campaign is the Alaska state employee's charitable giving program.  Every two years the Governor appoints a new Commissioner to run the campaign, and the Commissioner then appoints the Statewide Coordinator.  For the 2013 and 2014 campaigns, Commissioner Susan Bell of the Department of Commerce, Community, and Economic Development was selected. Commissioner Bell then chose Paula Pawlowski, Executive Director of Serve Alaska, as the Statewide Coordinator.  The Commissioner, Statewide Coordinator, Coordinating Committee, and the SHARE staff make all decisions surrounding the campaign.

How long has the SHARE Campaign been in existence?

Although there is no solid date of inception, the campaign has run under various names almost as long as Alaska has been a state.  As the years went by, the campaign was updated and regulated to fit the changing times.  The state workforce has long recognized our communities needs and has generously contributed to the SHARE campaign.

Why should I give through the SHARE Campaign?

The campaign offers a variety of giving options as well as privacy and security.  Donations are accepted in a variety of ways including via payroll deduction, check, cash, and credit card.  Payroll deduction is the most popular method of giving for the simple reason that a small amount can be deducted from each pay period contributing to a much larger gift overall than many of us could afford upfront.  The SHARE team also recognizes that charities need volunteers, and are providing volunteer opportunities for those who would like to give their time as well as a donation.  Not only can you donate through these different methods, but you can also donate through e-pledging or a hard copy pledge form.  E-pledging is encouraged as it saves resources, time, and money.

The SHARE Campaign also provides privacy and security as your personal information is not shared unless you ask us to release the information to your designated charity.  The SHARE Director and staff also pre-screen all involved charities for financial responsibility, and ensure that your donation goes to the charity designated.

The SHARE Campaign offers a community of togetherness and philanthropy.  Together we can change the world, and by doing our part we encourage others to do theirs. The Power of One. The Spirit of Us All.
    
Tagline :

- WE ARE PROUD TO SHARE
- THE POWER OF ONE. THE SPIRIT OF ALL.

Link :
http://www.alaskashare.org/pdf/2013_share_powerpoint_1.pdf
http://www.alaskashare.org/_root/index.php?content_id=5202




Marks & Spencer's Shwopping Campaign


















The Goal

The goal of M&S is to engender a “one-to-one shopping culture” in which consumers will eventually “shwop” a used garment for a new one. Widespread garment recycling, however, has a long road ahead.


The Purpose of it ?

M&S IS working with Oxfam to resell, reuse or recycle your unwanted cloths and help support people living in poverty.

We think that old clothes shouldn’t just be thrown out, they should have a future.

That’s why we’re giving all your shwopped clothes to Oxfam to resell online, in their stores or in international markets where there’s demand (for example bras in Africa or warm clothing in Eastern Europe).

What they don’t sell will be recycled – high quality material could be made into new fabric, low quality will be used for things like loft insulation or car seat filling.

By shwopping, we also hope to achieve a dramatic reduction in the number of clothes sent to landfill in the UK. At the moment, it’s around 1 billion per year, which is an average of 16 items per year per person.

By collecting as many clothes as we sell – that’s 350 million a year – we want to change the way we all shop forever.


How they do it ? 

3 Easy Steps to SHWOP your clothes























Tag line

- Forget shopping, get shwopping!
- Give clothes a future, Shwop.

Check it out the video below to find out more about Shwopping :
http://youtu.be/cLpao2f4eCk

The site link :
http://plana.marksandspencer.com/about/partnerships/oxfam/shwopping  


In Senegal, Shwopping has begun to bear fruit. Many of the recycled clothes end up in Senegal because Oxfam has long run programs in this country of almost 13 million. The focal point is Frip Ethique, Oxfam’s secondhand clothing distribution center in the business district of Dakar, Senegal’s capital. Almost 50 people, who are paid far more than the average local wage, sort through the clothes and sell them to wholesalers who in turn sell them throughout Senegal. According to Sally Williams of The Telegraph, last year the operation netted over $330,000 in profits, which Oxfam then uses to fund various programs including a rice-growing project in the northern part of the country and another assisting residents in a flood-prone slum area of Dakar.

As we wrapped up our chat, I asked Elman what he thought of other recycling programs such as the aforementioned H&M scheme. His response: “If it continues to other stores, we will be really proud . . . extremely proud.”

So while there is a long road until Shwopping truly scales, the foundation has been set. American retailers, are you listening?

Watch the video below to learn about Joanna Lumley’s experience in Senegal.

http://youtu.be/fePp0mtpKjk


Reflexion Note

Based on my first finding on the existing campaign is  “Sharing Brings Hope” Charitable Giving Campaign Kicks Off. After studying this campaign i got to know that the purpose of this campaign is to assist the less fortunate in the diverse communities that make up LAUSD.  How do they do it? they did it by raising funds or in other ways we can  say that its a opportunities for people to share their money to help invest in children and youth, promote higher education, promote health and wellness, empower senior and disabled and to protect our environment.Which in my opinion i think is a good purpose because by doing so they could actually help millions of youth and children's. As for the second existing campaign which is "THE ALASKA SHARE CAMPAIGN"what i have learn from it is that alaska is a cold country and resources are very limited.So by organizing this campaign it give opportunity for people to share or donate their things like swather, canned food and etc. This will be a huge help for the people in alaska.Besides that what i have also learn is that The SHARE Campaign offers a community of togetherness and philanthropy.Together they can change the world, and by doing our part we encourage others to do theirs. The Power of One. The Spirit of Us All. Apart from this as for my third existing campaign i have studied the  Marks & Spencer's Shwopping Campaign. The purpose or this campaign is to engender a one-to-one shopping culture” in which consumers will eventually “shwop” a used garment for a new one. Besides this in my opinion i think this is something great, i mean who doesn't want to swap their old garments for a new one.Moreover by shwopping we can actually save a lot, not just that probably by shwopping we could even be helping someone somewhere just like what M&S is doing which is shwopped clothes to Oxfam to resell online, in their stores or in international markets where there's demand (for example bras in Africa or warm clothing in Eastern Europe). So why SHOP when u can SHWOP.  So with this i have come to a conclusion based on my research findings on the existing campaign as stated above is that Collaborative Consumption or what we call as "sharing" is becoming more popular around the world. People nowadays are more into sharing, swapping, trading, and etc then purchasing, owning, selling and etc but thats not enough we need to encourage more people to perform this term in order to save the world. Besides that by using this method we could actually saves a lot of money, why i say this is because why purchase something for example a series drama vcd for a high cost when u can borrow it or even better exchange it with someone.In this way we can actually save a lot.Besides that by practicing the term Collaborative Consumption we could get connected to people from all over the world and best of all benefit the services that their providing. Apart from this like i mention earlier we could be actually helping someone in some form without even knowing it.
    

                                                                                                                                                            

WEEK 6 : QUALITATIVE INTERVIEW QUESTION

Questions :


For person who knows and has heard about Collaborative Consumption


1 Have you heard / know about the term Collaborative Consumption ?

2. what is your experience of sharing in daily life  ?

3. Have you encounter with any problem in this Sharing concept ?



For person who do not know and never has heard about Collaborative Consumption

1 Have you heard / know about the term Collaborative Consumption ?
   ( If the respondent says no / not sure ) give them a short explanation on sharing

2. How do you feel about this kind of sharing concept
    (hesitate or etc)

3. Do you have any experience on sharing  ?


Interview Draft Sheets 



 

                                                                                                                                                            


WEEK 5 :  CAMPAIGN OBJECTIVE & TARGET AUDIENCE

Project Objective :
a) Create awareness/understand – the benefit of sharing
b) Change opinion on the value of sharing 
       - Building trust on sharing
c) Learn the value of share


Project Target Audience :
- 25-45 age group 
- Income level : Middle class (1000-5000) 
- Education : High school above (it knowledge & accessibility to technology)
- Working adult 


After discussing in a group we have come to a solution on our objective and targeted audience as stated above.

Base on our target audience we have first list down three category of consumer that are :

a) Consumers who already has a positive opinion on Collaborative Consumption
b) Consumers who have build their opinion on Collaborative Consumption
c) Consumers who has a negative opinion on Collaborative Consumption

Base on this we have decided to choose the category B this is because they are the group of Consumer who haven't built their opinion on Collaborative Consumption. In this way it would be easier to create awareness/understanding on the benefits of Collaborative Consumption and at the same time impart the value of sharing to them.


Besides that we have chosen the age group of 25-45 and this age group stand from high school above students and working adults. The reason why we choose this age group of consumers is because they are the group of people that are more expose and have interest in the knowledge and accessibility of technology so it is much easier to communicated with them. Apart from this the income level we choose is around (1000 -5000) which in our opinion we feel is appropriate amount that will encourage them to share.

As for our objective, firstly we aim to create awareness/understanding on Collaborative Consumption to the targeted audience and by doing so we hope to change the consumers opinion on the values of sharing. Moreover we also aim to build a trust in consumers on the "Sharing" Business Model.

                                                                                                                     

WEEK 4 : ANALYSIS ON THE BENEFITS AND PROBLEMS OF COLLABORATIVE                                 CONSUMPTION 

Collaborative Consumption Categories, Benefits & Problems


















                                                                                                                     

WEEK 3 : INTRODUCTION ON COLLABORATIVE CONSUMPTION

What is COLLABORATIVE CONSUMPTION ?

Collaborative consumption is a class of economic arrangements in which participants share access to products or services, rather than having individual ownership. The collaborative consumption space has grown rapidly over the past years and further growth is expected.

What are the SYSTEMS IN COLLABORATIVE CONSUMPTION ?


  Redistribution Market 



Redistribution Market is a process that involves swapping. For example taking something that is not being used anymore by you and giving it to someone else who needs it and has something that u need.   






















Collaborative Lifestyle

Collaborative Lifestyle is a proses that involves sharing of resources. For example ( money, skills,and time).


Product Service System

Product Service System is a process that we pay for the benefits of a product. What it does for us without needing to own the product.


All the above three system allows people to share resources without sacrificing their lifestyle.



The talk on COLLABORATIVE CONSUMPTION BY RACHEL BOTSMAN 

The Link : http://www.ted.com/talks/rachel_botsman_the_case_for_collaborative_consumption.html


TYPES OF SHARING SERVICE PROVIDER

Car Sharing

ZIPCAR : Car sharing seems like a simple enough idea, but there's a reason that Zipcar has become the leader for cars on demand—we took a simple concept to new heights. It's not just about fewer cars, less congestion and less pollution (though we're not complaining), it's about understanding why those things are a problem, and finding sustainable solutions.

Zipcar isn't just about the concept of car sharing; it's about the people who make it a reality: a team that works hard, members who believe, and organizations that are making conscious decisions for the future. We're gonna keep doing what we're doing, looking for ways to make car sharing easier, faster, and better. We're not trying to rule the world, just trying to give regular people young and old, business types and family types the freedom to live life. We have a team that is dedicated, members who are loyal, and a world that is poised for change

Today, thanks to cool technology, a member-driven user experience, and an amazing team of hands-on car sharing enthusiasts, we are redefining the way this generation thinks about alternative transportation.





The Link:



Whizzgo

WhizzGo is a method of car sharing in United Kingdom.

WhizzGo was a United Kingdom car sharing Car Club that provided pay-by-the-hour cars in 12 cities. Pay-by-the-hour cars were provided for an hourly price which included insurance, tax, fuel, maintenance and the Congestion Charge for London cars.

WhizzGo provided a city-wide fleet of low emission Citroen cars.WhizzGo offered an "environmentally sustainable service", reducing pollution and congestion by encouraging sustainable transport options so members take fewer car trips and walk, cycle or use public transport more, educating members on green driving tips and carbon offsetting.




The Ride Sharing 

NuRide is the United nation's largest rewards program for individuals who take greener trips. A greener trip is when you don't drive solo and instead choose to walk, bike, telecommute, carpool, vanpool, take a subway, train, bus, ferry or even work a compressed week.

The NuRide Mission — Reward the Right Behavior

Our mission at NuRide is to reward each and every person who does their part to reduce traffic and emissions by taking a greener trip. Problems like this can't be solved by one company or even a dozen companies; the solution will come from each and every one of us doing our part. People just like you, your neighbors and your colleagues. 

The Problem — 1.1 Billion trips per day, 78% of which are solo drivers with empty seats

In 2003 the U.S. Department of Transportation reported that Americans took 1.1 billion trips per day, which is 5 times more than the total number of Internet searches conducted each day (think about that the next time you do a Google search!). The U.S. Department of Transportation also reported that 78% of these were single occupant trips, which clog roadways resulting in the loss of over 16 million hours a day spent stuck in traffic at an annual cost to the economy of $80 billion. Driving is also extremely harmful to our environment, with motor vehicles accounting for roughly 50% of urban air pollution and 30% of greenhouse gas emissions. Simply put, current driving patterns in the U.S. are creating enormous individual, economic and environmental problems.

The Link:


Zimride

Zimride is a simple way to find friends, classmates, and coworkers going the same way you are.By focusing on college, university and corporate communities, we're building a critical mass of users necessary to sustain Zimride as a reliable form of transportation.It's simple! Zimriding is a fun way to get where you need to go. Connect with friends, reduce your carbon footprint and save money.

How it works

The link below explains in detail how Zimride works :




The Link to the website :




Peer to Peer Lending 

Zopa

Zopa is the UK's largest peer-to-peer lending service. Zopa peer-to-peer lending works by bringing together individuals who have money to lend, and individuals who wish to borrow money.

How does peer-to-peer lending work?

Also known as social lending or lend-to-save, peer-to-peer lending works by individual savers and borrowers coming together to get better rates. At Zopa we match sensible borrowers looking for low rate loans with smart savers looking for high interest on their savings.

Who can lend at Zopa?
 Anyone aged 18 or above who is a UK resident, has a UK current account and is not lending in the course of a business can lend at Zopa without restriction. If you already or intend to lend in the course of a business, we're sorry to say you won't be able to lend at Zopa.

What is the Zopa Safeguard?
The Zopa Safeguard is a fund held in trust whose Trustee is a not-for-profit organization called P2PS Limited. As the fund is held in trust this means the money in it cannot be used by Zopa but there are rules for how the fund can be used, which in this case is to give savers the remainder of the money (including interest) owed on any loans where their borrower can no longer repay. As the Trustee, P2PS are responsible for ensuring it is used for this purpose.

The Link :


Landshare

Landshare brings together people who have a passion for home-grown food, connecting those who have land to share with those who need land for cultivating food. Since its launch through River Cottage in 2009 it has grown into a thriving communityr people who have a passion for home-grown food, connecting those who have land to share with those who need l of more than 55,000 growers, sharers and helpers.

It’s for people who :
- Want to grow their own fruit and veg but don’t have anywhere to do it
- Have a spare bit of land they’re prepared to share
- Can help in some way – from sharing knowledge and lending tools to helping out on the plot itself
- Support the idea of freeing up more land for growing
- Are already growing and want to join in the community

Screen shot of website

The Link :


Swap Trading

SwapTree

SwapTree launched back in 2007 and has grown quite a bit in the past three years, 
adding new features and more users to make swapping your old books, movies,
games and music for something new easier than ever.

Unlike many other trading sites, which focus on a single category like video games,
the breadth of media available at SwapTree means you can trade for anything listed
so long as someone has what you want. You can even do three-way trades, further
opening up the possibility that you'll find something you want.The site has a surprisingly large catalogue of items to trade for, most likely because all the other users have as much unused stuff as you do!

The Link :

Share Artworks and Designs

deviantART

As a community destination, deviantART is a platform that allows emerging and established artists to exhibit, promote, and share their works within a peer community dedicated to the arts. The site's vibrant social network environment receives over 160,000 daily uploads of original art works ranging from traditional media, such as painting and sculpture, to digital art,pixel art, films and anime.

The Link :


Conclusion :

What i have learn is that, we can now share and collaborate not only with our family and friend but even with people worldwide. Thanx to the ever growing rapidly online technology we now can share with people in so many ways and means.

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